One press alerts 3 contacts with your GPS location, including a live call.
Getting older doesn't mean living cautiously. It means keeping your freedom — while having the certainty that someone is there immediately if help is needed. For many seniors and their families, that's exactly the difference that matters in everyday life.
Nearly one in four people aged 65+ falls at least once a year — among those 80 and older it is one in three (Robert Koch Institute, 2022). Falls usually happen where people feel safe — the bathroom, the stairs, the garden. When you're alone and can't reach a phone, precious minutes are lost.
Around one third (34%) of people aged 65+ in Germany live alone (Federal Statistical Office). Staying in your own home, on your own terms, is an important piece of quality of life. The quiet worry remains: what if nobody is there — and nobody immediately notices something is wrong?
Between a fall and the first help, time is decisive. The sooner trusted people know and can react, the better the outcome — physically and emotionally. Quick reachability isn't a small thing — it's essential.
"Did Mum call today?" — daughters, sons, and partners know that feeling. Always a bit on standby, always one ear on the phone. Nobody should carry that weight alone.
Sources: Robert Koch Institute – Falls in people 65+ (2022) · German Federal Statistical Office – People living alone
Safety isn't the opposite of independence. It's the foundation of it.
Also used for seniors, children and lone workers.
From button press to voice connection — four steps, automatic, in seconds.
Small, rugged, always with you — one press is enough.
To all stored contacts — by SMS, email, or push notification.
One after another, until someone answers.
Via the device's speaker and microphone — no additional hardware needed.
For the wearer: no app, no smartphone — just the button. In seconds, anywhere in Europe.
Relatives or caregivers decide in advance who is alerted. In an emergency, NOA automatically calls the contacts one after another until someone picks up.
NOA dials the stored call numbers in order. As soon as someone picks up, a direct voice connection through the device is established — via speaker and microphone.
In parallel to the call, a message goes out to the stored recipients — with the emergency text and a maps link to the exact GPS location. So everyone is informed, even if someone else picks up.
In everyday life, on the go, or in an emergency — NOA was designed to get help fast in every situation.
An accelerometer (motion sensor) detects falls automatically — even when pressing the button is no longer possible.
NOA starts a 30-second pre-alarm. The alarm can be cancelled with a short button press.
If there is no reaction, an emergency call is triggered automatically — including calls to trusted contacts and the GPS location.
Short press ends false alarms.
Long press triggers help immediately.
Fall detection complements the emergency button and helps when reacting on your own is no longer possible.
Mr. Schneider slips on the wet bathroom floor at night and falls awkwardly onto his side. The shock means he can't react right away — and he can no longer reach his phone.
NOA automatically detects when a predefined safety zone is left — e.g. for people with dementia or orientation difficulties.
NOA immediately sends an alert to stored trusted contacts.
At the same time, the live location is transmitted, so the current whereabouts can be followed at any time.
Trusted contacts can locate the person directly via the location display and accompany them back safely.
Geofencing ensures that relatives are informed immediately when a person with dementia leaves the safe area.
Mrs. Müller lives with early-stage dementia and leaves her home unnoticed during the night. She is disoriented and can no longer find her way outside her familiar surroundings.
NOA automatically detects when the device hasn't moved for a defined period — e.g. when a person living alone may have fallen or the device has been set aside.
Inactivity is monitored continuously. If the defined period is exceeded, an alert is triggered immediately — without any additional confirmation or review phase.
NOA directly sends a notification to trusted contacts — including a note about the ongoing inactivity.
Whether living alone or out and about: if NOA registers no movement for an unusually long time, trusted contacts are informed automatically.
Inactivity detection serves as an additional safety net — especially for people living alone, or when the device has been set aside unintentionally.
Mr. Schneider lives alone and wears NOA every day. One evening the device lies motionless for an extended period, without anyone being able to react or the device being actively used.
Whether emergency button, fall, geofencing, or inactivity alarm — NOA starts alerting as usual.
NOA always contacts your stored contacts first — by call, SMS, or email, in the order you set.
If nobody confirms the alarm within the set time limit, the emergency still doesn't go unanswered.
An emergency call center staffed around the clock takes over, assesses the situation, and initiates the help that's needed.
Always included — at no extra charge in your plan. An actual dispatch of the emergency call center costs €15 (usage fee). You're never left without help.
Mrs. Berger falls late in the evening. NOA triggers the alarm and calls her daughter — but she's fast asleep and doesn't hear the phone. Without a fallback, the alarm would go unanswered.
Both help in emergencies — but they work fundamentally differently. So you know which fits your life.
| Feature | Classic home emergency button | NOA |
|---|---|---|
| Where does it work? | Only inside the home, tied to a base station | Everywhere in Europe — garden, shopping, vacation, hiking |
| Who answers in an emergency? | Anonymous call center | Family or trusted contacts — a familiar voice |
| Contract lock-in | Provider-dependent, sometimes with minimum terms | Cancellable monthly |
| GPS location in emergencies | Usually not included | Precise via message |
| Wearer needs a smartphone | No — calls via the base station | No — its own SIM card in the device |
| Talk directly through the device | Only near the base station | Speaker and mic in the device — anywhere |
| Monthly cost | €23–48/month + often €10–60 activation fee, sometimes with minimum terms | From €24.99 (plan in app) · no activation fee |
Today you pay only for the device: NOA Mini €69.99 or NOA Watch €69.99. SIM, mobile data, GPS and accessories are part of the plan — flexibly chosen in the NOA app. No activation fee. Cancellable monthly.
You choose the plan conveniently during device registration in the NOA app.
A one-time device fee: NOA Mini €69.99 or NOA Watch €69.99. You choose the plan later in the NOA app — e.g. €24.99/month (cancellable monthly) or €274.89/year (annual plan). SIM, roaming, GPS, messaging and accessories (lanyard, belt clip, wristband) are all included. No activation fee, no per-message charge, no contract lock-in.
No — using the device itself requires no smartphone and no app. NOA has its own SIM card, mobile connection, GPS, speaker and microphone. It works fully independently, even if the wearer doesn't own a phone. A trusted family member (the "reference person") configures contacts and devices once in the NOA app.
NOA calls trusted contacts one after another and simultaneously sends the GPS location to all message recipients. If nobody answers on the first round, NOA starts the chain again automatically. The key point: trusted people are informed immediately — they know right away and can act. We recommend three contacts with different daily routines.
Yes. NOA works in all EU countries plus Switzerland and the UK. SIM card and roaming are included in the monthly service price — at no extra cost.
No. NOA is not a medical device and doesn't replace medical or nursing care. NOA is a safety and communication service that quickly reaches trusted contacts in an emergency.
Whether for Mum, your child, or your team — we'll tell you openly what NOA can do for your situation and what it can't.